H2O Wireless — Sarah Senfeld

In-house design and direction for H2O Wireless, a low-cost wireless carrier, offering authentic, mobile communication experiences for customers around the world.

As the Art Director, I am responsible for ideation, research, and final send off of collateral. I lead a team of designers on daily projects and larger campaigns, providing feedback to ensure the production of engaging content that maintains our brand identity and results in measurable sales. Some projects I have lead and worked on include: a rebranded website, a new brand identity — including new logo and brand illustrations — design and animation for social channels and OTT advertising, email design, and print and packaging. Frequently, I partner with vendors and agencies for SEO-based campaigns.